Jose Melo Jr., MBA

Director of Marketing - West Region

Jose Melo Jr. brings over 10 years of data-driven marketing leadership to ICON Dental Partners, with deep expertise across paid media, CRM, lifecycle marketing, digital analytics, and brand strategy. His career spans iconic consumer brands including Foot Locker, where he drove $20M in incremental demand across global digital channels, as well as senior roles at Curaleaf and Big Brand Tire & Service. What sets Jose apart is a rare combination of analytical depth and hands-on dental industry experience: as a marketing leader at Pure Dental Brands, he oversaw $12M in incremental revenue, reduced media spend by 45%, and grew new customer acquisition by 60% through a disciplined, data-first approach to omnichannel marketing.

At ICON Dental Partners, Jose leads marketing strategy and execution across the West Region, supporting partner practices in New Mexico, Arizona, Idaho, and Washington. He specializes in building the reporting infrastructure and measurement systems that help practices understand exactly where their new patients are coming from and what their marketing dollars are actually producing. Jose is committed to ICON’s doctor-first philosophy, treating each partner practice as a unique market and earning trust through transparency, accountability, and results.

Jose holds an MBA in Data Analytics from the University of South Florida and a BS in Marketing from Franklin Pierce University.