Elevating Patient Care with The Soft Skills Institute

Great dentistry goes beyond clinical skills—it’s also about how we connect with patients, communicate effectively, and create positive experiences that build trust and loyalty. That’s where The Soft Skills Institute comes in. Partnering with this renowned program, ICON offers specialized training focused on developing the crucial soft skills that make all the difference in patient relationships.

From enhancing communication techniques to mastering conflict resolution and patient engagement, The Soft Skills Institute helps our team members at every level create a welcoming, compassionate, and professional experience for every patient. By honing these vital skills, you’ll not only improve patient satisfaction but also increase treatment acceptance and long-term retention.

Our very own JoAn Majors, ICON’s VP of Learning and Development, a highly sought-after speaker, author, and practice development expert has built The Soft Skills Institute from the ground up.

Through engaging workshops, seminars, and coaching, JoAn empowers team members to take ownership of their roles, improve internal communication, and elevate practice performance.

A Culture of Learning and Growth

At ICON, we foster a culture where learning and growth are part of our everyday experience. Our commitment to continuous improvement means that you’ll have access to the latest industry advancements, cutting-edge technologies, and the skills you need to grow your career. We support each team member’s professional journey with personalized development plans and regular training opportunities designed to elevate their impact within the practice.