Ian McNickle, MBA

Co-founder & CEO

Ian McNickle, MBA serves as CEO (Chief Executive Officer) and Board Member for our group. He is responsible for the primary design and innovations in ICON's unique Dental Partnership Organization (DPO) business model.

Ian is an experienced business executive and entrepreneur who has helped build several successful companies in the dental industry. Prior to leading ICON, he helped launch and build The DSO Project, and WEO Media, a 4X “Best of Class” award-winning dental marketing agency.

While President of The DSO Project, Ian worked alongside Jeromy Dixson, DMD, MBA to advise doctors in all aspects of DSO development in order to help doctors develop, scale, fund, and optimize their DSO. This experience helped build the foundation for ICON.

In addition, Ian was a Co-Founder and Partner at WEO Media, a four-time award winning “Best of Class” dental marketing agency. Under his leadership WEO Media quickly grew to become one of the largest and most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards. Founded in 2009, WEO Media has grown to nearly 50 employees and has provided marketing services for over 2,000 general dental and specialty practices.

Ian is a nationally recognized expert on dental practice / DSO marketing and growth. He has developed significant expertise in all aspects of dental marketing, growth strategy, business development, operations, executive management, and related topics. Ian recently published his first book titled "Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group" which provides dentists a detailed roadmap to grow their practice or group.

Ian has been named a Top CE Leader and Consultant by Dentistry Today for the last five consecutive years.

Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington.